I was hired directly by the client, Discover LA, apart from Mistress’ creative and apart from the production of the “Everyone Is Welcome” film, to shoot / edit additional content for Discover LA’s social Instagram and Twitter feeds.
In these social films you will find my establishing wide shot coverage, close up and medium participant reactions and planes landing b-roll mixed with multiple crane angles from the Reyna Pictures x M SS NG P ECES production “Everyone Is Welcome” (Directors: Josh Nussbaum + Yehuda Duenyas).
Coming off the heels of President Trump's proposed travel ban, the travel industry was at a standstill. To ensure the world knew Los Angeles was the welcoming place it's always been; Discover LA and Mistress, with the help of hundreds of Angelenos, created a human powered billboard visible to incoming planes touching down at LAX. There was a simple and clear message to share with the world and that was "Everyone is Welcome."
Discover LA “Everyone Is Welcome: Qatar” Social Film (additional content)
Discover LA “Everyone Is Welcome: Virgin Airlines” Social Film (additional content)
Discover LA “Everyone Is Welcome: United Arab Emirates” Social Film (additional content)
Discover LA “Everyone Is Welcome: Canada” Social Film (additional content)
Discover LA “Everyone Is Welcome: China” Social Film (additional content)
Discover LA “Everyone Is Welcome: United Kingdom” Social Film (additional content)
“Additional Social Films - Everyone Is Welcome”
Cinematographer / Editor
CLIENT: Los Angeles Board of Tourism / Discover LA
AGENCY: Discover LA
Chief Marketing Officer: Don Skeoch
Vice President, Marketing: John Boudouvas
Vice President, Global Communications: Jamie Foley
Group Creative Director: Jeremy Bacharach
Vice President, Digital Marketing: William Karz
PRODUCTION: Discover LA
Cinematographer: Donald Andrews
POST PRODUCTION: Discover LA
Editor: Donald Andrews
“Everyone Is Welcome” Campaign
CLIENT: Los Angeles Board of Tourism / Discover LA
AGENCY: Discover LA
Chief Marketing Officer: Don Skeoch
Vice President, Marketing: John Boudouvas
Vice President, Global Communications: Jamie Foley
Group Creative Director: Jeremy Bacharach
Vice President, Digital Marketing: William Karz
AGENCY: Mistress
Partner / Executive Creative Director: Damien Eley
Senior Creative: Rachel Guest
Senior Creative: Celine Faledam
Strategy: Christian Jacobson
Senior Brand Director: Maggie Cadigan
Director of Production: David Horowitz
Senior Project Manager: Iman Forde
PRODUCTION: Reyna Pictures x M SS NG P ECES
Director: Josh Nussbaum
Director: Yehuda Duenyas
Director of Photography: Nicole Whitiker
Head of Production NYC: Dave Saltzman
Line Producer: Matthew Ayriss
Production Supervisor: Tatiana Vallin
Commercial Coordinator: Joshua Fallon
1st Assistant Director: Jey Wada
2nd Assistant Director: Jimmy Ramirez
Key Grip: Dave Richardson
Gaffer: Jacob Abrams
