I edited the commercial campaign for Century 21 “Joy of Home.” The campaign included a Broadcast :60, :30, :25/:05, 3x :15s and 3x :12/:03s that were all unique edits. In addition to the Broadcast spots; I also edited 6x :06 spots for Youtube pre-roll, a separate social UGC campaign of 4x spots, a video billboard for Time Square and a MLS Partnership teaser for social. I edited the offline, but also built the online deliverables. I made all the social resizes and delivered 61 assets for the broadcast / social aspect of this campaign.
The campaign was launched with the unveiling of two iconic billboards in Time Square.
The campaign was additionally picked up in Australia and New Zealand.
The “Joy of Home” Campaign features the music of British duo Good Neighbours.
Century 21 “Moments of the Century” :60 Broadcast Commercial & Social Resizes
Century 21 “Moments of the Century” MLS :30 Broadcast Commercial & Social Resizes
Century 21 is an Official Partner with MLS Soccer for the 2025 season. The “Joy of Home” Campaign :30 will be featured on Broadcast coverage throughout the season on Apple TV.
Century 21 “Joy of Home: Food” :15 Broadcast Commercial & Social Resizes
Century 21 “Joy of Home: Pets” :15 Broadcast Commercial & Social Resizes
Century 21 “Joy of Home: Pillow Fight” :15 Broadcast Commercial & Social Resizes
Century 21 “Moments of the Century” :25/:05 Customizable 16x9 & Social Resizes
Every Century 21 franchise company received copies of the Broadcast spots as Customizable :25/:05 (:30) and :12/03s (:15s) with their DBA logo on the end card so agents can run the spots on YouTube, their social channels or their local TV stations.
Century 21 Joy of Home: “Food” “Pets” & “Pillow Fight” :12/:03 Customizable 16x9 & Social Resizes
Century 21 Joy of Home “Greeting” “Vacuum” “Nap” “Homecoming” & “Dog” :06s 16x9 and Social Resizes
We delivered 6x versions of the :06s, which feature our “Greatest Hits” moments of the Campaign.
In addition to delivering Broadcast & Digital spots, we created a social media Campaign leveraging four UGC clips. User Generated Content brought an element of authenticity to the social media portion of the Campaign. Because we all experience “Moments of the Century” at home we wanted to share a few.
In addition to our four UGC spots, agents and clients both were invited to use a customizable template where they could share their UGC “Moments of the Century.” Agents and clients were able to add their own video clip and customize the “_____ of the Century” headline to create a custom video that they could share to their network and friends.
Century 21 “Moments of the Century - Celebration” :15 UGC Social
Century 21 “Moments of the Century - Conversation” :15 UGC Social
Century 21 “Moments of the Century - Morning Routine” :15 UGC Social
Century 21 “Moments of the Century - Dismount” :15 UGC Social
The campaign was officially launched at the “Crossroads of the World” Times Square. On November 25th, 2024 two billboards on the corner of 48th and 7th were unveiled to introduce the “Joy of Home” campaign. The billboards were up through January 5th, 2025 catching eyeballs through peak tourist season, Black Friday shopping, Macy’s Thanksgiving Day Parade and even the famous ball drop on New Year’s eve.
There were two billboards. One, I edited, was a :15 second video billboard which featured our “Greatest Hits” of our “Joy of Home” Campaign.
Century 21 “Joy of Home” OOH Time Square Video Billboard” :15
Century 21 “Joy of Home” OOH Time Square Still Billboard
The second billboard was an 80 foot, 4 story billboard that was concepted and shot in the office at Siltanen & Partners
The still billboard was a corner unit billboard that featured a corner window of a house showcasing a joyful moment inside. To capture the magic, the team built a full-scale window and living room set in the Siltanen office and shot thousands of plates to make the perfect billboard.
Century 21 “Moments of the Century / MLS” :30 Social Teaser
We worked with the MLS team to pull and license MLS footage to create a social teaser to reveal the partnership to the Century 21 network.
Century 21 “Joy of Home” MLS Stadium Ticker
Century 21 “Moments of the Century” :60 and “Joy of Home: Pets” :15 Original Offline Rough Cuts
A couple of the B-Sides. I was super proud of the original :60 rough cut and the first rough cut of :15 “Pets.”
Century 21 “Joy of Home” Out of Home Customizable Billboards
Century 21 “Joy of Home” & “Moments of the Century” Posters and Social
Editor
CLIENT: Century 21 Real Estate