In 2022, Coldwell Banker launched a revamped website at coldwellbanker.com, delivering on stronger technology and listing tools, to give sellers resources to assist homeowners in kickstarting their move to their next “Dream” home.

I edited the entire “Dream” campaign including 6 broadcast spots, 2 Youtube:06s, a digital sub-compaign of 8 new spots and a social campaign of 8 additional spots.

The “Dream” ad campaign was launched during the NCAA Men’s College Basketball Tournament and aired through the PGA Golf Championship.

Coldwell Banker “Dream” Broadcast Commercial (:60)

Coldwell Banker “Dream” Broadcast Commercial (:30)

Coldwell Banker “Dream: Agent Focus Customizable Broadcast Commercial (:26/:04)

Coldwell Banker “Dream: Dot.com Customizable Broadcast Commercial (:26/:04)

Coldwell Banker “Dream” Broadcast Commercial (:15)

Coldwell Banker “Dream: Customizable Broadcast Spot (:12/:03)

Coldwell Banker “Dream” Youtube Pre-Roll - Versions A & B (:06s)

Coldwell Banker “Dream” Version A - Youtube Pre-Roll (:06)

Coldwell Banker “Dream” Version B - Youtube Pre-Roll (:06)

Fearing the website would not launch in time for the NCAA Tournament, I edited two additional “SAFE Dream” broadcast spots that would potentially go to air to focus on Coldwell Banker agents and the brand instead of the new technology.

Coldwell Banker “SAFE Dream” Broadcast Commercial (:30) & (:15)

Coldwell Banker "SAFE Dream" :30 Broadcast Commercial

Coldwell Banker "SAFE Dream" :15 Broadcast Commercial

Coldwell Banker "SAFE Dream" :30 Broadcast Commercial

Coldwell Banker “Dream” Sub-Campaign Spots (:15s)

Coldwell Banker “Dream: Estimate A” (:15)

Coldwell Banker “Dream: Estimate B” (:15)

Coldwell Banker “Dream: Move Meter A” (:15)

Coldwell Banker “Dream: Move Meter B” (:15)

Coldwell Banker “Dream: Move Meter C” (:15)

Coldwell Banker “Dream: Realvitalize” (:15)

Coldwell Banker “Dream: Realsure” Sub-Campaign (:15)

Coldwell Banker “Dream: Estimate A” Sub-Campaign 1x1 (:15)

Coldwell Banker “Dream: Estimate B” Sub-Campaign 1x1 (:15)

Coldwell Banker “Dream: Estimate A” (:15)

Coldwell Banker “Dream: Estimate B” (:15)

Coldwell Banker “Dream: Move Meter A” (:15)

Coldwell Banker “Dream: Move Meter B” (:15)

Coldwell Banker “Dream: Move Meter C” (:15)

Coldwell Banker “Dream: Realvitalize” (:15)

Coldwell Banker “Dream: Realsure” Sub-Campaign (:15)

Coldwell Banker “Dream: Estimate A” Sub-Campaign 1x1 (:15)

Coldwell Banker “Dream: Estimate B” Sub-Campaign 1x1 (:15)

Coldwell Banker “Dream” Social Spots

CB "Dream: Estimate A" Social Campaign 1x1

CB "Dream: Estimate B" Social Campaign 1x1

CB "Dream: Estimate C" Social Campaign 1x1

CB "Dream: Estimate A" Social Campaign 1x1

CB "Dream: Estimate B" Social Campaign 1x1

CB "Dream: Estimate C" Social Campaign 1x1

Editor

CLIENT: Coldwell Banker Real Estate

Chief Marketing Officer: David Marine

Vice President Brand Marketing: Victoria Keichinger

Director, Brand Marketing: Gustavo Gonzalez

AGENCY: Siltanen & Partners

Chief Creative Officer: Rob Siltanen

President: Chelsey Siltanen

Creative Director / Copywriter: Joe Siltanen

ACD / Art Director: Carly Sorensen

Executive Producer: Maricela Rogers

Group Account Director: Kelly Saffrey

Strategic Planning: Ruth Amir

Business Affairs Manager: Miiko Martin

Graphic Designer: Shirley Widyaningsih

PRODUCTION COMPANY: City of Angels

Director: Max Gutierrez

Director of Photography: Max Gutierrez

Line Producer: Eric Stoft

ADDITIONAL FOOTAGE:

Mike Will Travel: Mike Iannetta

Trout and Coffee: Kyle Finn Dempsey

DP: Peter Burrud

EDITORIAL COMPANY / POST: City of Angels

Editor: Donald Andrews

Online Artist: Matt Perry

VFX Supervisor, Cleanup: Matt Perry

Motion: Matt Perry

VFX PLATES / STOCK FOOTAGE:

Stocksy

Getty Images

iStock

COLOR: CO3 (Company Three)

Senior Production Manager: Ryan Dale

Senior Producer: Gabriel Wakeman

Colorist: Dave Hussey

AUDIO MIX: LIME Studios

Executive Producer: Susie Boyajan

Mixer: Dave Wagg

VO TALENT: Maya Tuttle

MUSIC TRACK: CAYA

Executive Producer: Kiki Einziger

Composer: Ben Einziger