In 2022, Coldwell Banker delivered on stronger technology and listing tools with the launch of a revamped website at ColdwellBanker.com to give sellers resources to assist homeowners in kickstarting their move to their next dream home.
The “Dream” ad campaign was launched during the NCAA Men’s College Basketball Tournament and aired through the PGA Golf Championship.
I edited the entire “Dream” campaign including 6 broadcast spots, 2 Youtube:06s, a digital sub-compaign of 8 new spots and a social campaign of 8 additional spots. Three of the broadcast spots were “Customizable,” allowing the agents to tag the spots by adding their url and brokerage information to the end lockup to air in their local markets.
Fearing the website would not launch in time for the NCAA Tournament, I edited two additional “SAFE Dream” broadcast spots that would potentially go to air to focus on Coldwell Banker agents and the brand instead of the new technology.
Coldwell Banker “Dream” Broadcast Commercial (:60)
Coldwell Banker “Dream” Broadcast Commercial (:30)
Coldwell Banker “Dream: Agent Focus Customizable Broadcast Commercial (:26/:04)
Coldwell Banker “Dream: Dot.com Customizable Broadcast Commercial (:26/:04)
Coldwell Banker “Dream” Broadcast Commercial (:15)
Coldwell Banker “Dream: Customizable Broadcast Spot (:12/:03)
Coldwell Banker “Dream” Youtube Pre-Roll - Versions A & B (:06s)
Coldwell Banker “SAFE Dream” Broadcast Commercial (:30) & (:15)
Coldwell Banker “Dream” Sub-Campaign Spots (:15s)
Coldwell Banker “Dream” Social Spots
Editor
CLIENT: Coldwell Banker Real Estate
Chief Marketing Officer: David Marine
Vice President Brand Marketing: Victoria Keichinger
Director, Brand Marketing: Gustavo Gonzalez
AGENCY: Siltanen & Partners
Chief Creative Officer: Rob Siltanen
President: Chelsey Siltanen
Creative Director / Copywriter: Joe Siltanen
ACD / Art Director: Carly Sorensen
Agency Producer: Maricela Rogers
Group Account Director: Kelly Saffrey
Strategic Planning: Ruth Amir
Business Affairs Manager: Miiko Martin
Graphic Designer: Shirley Widyaningsih
PRODUCTION COMPANY: City of Angels
Director: Max Gutierrez
Director of Photography: Max Gutierrez
Line Producer: Eric Stoft
EDITORIAL COMPANY / POST: City of Angels
Editor: Donald Andrews
Online Artist: Matt Perry
VFX Supervisor, Cleanup: Matt Perry
Motion: Matt Perry
COLOR: CO3 (Company Three)
Senior Production Manager: Ryan Dale
Senior Producer: Gabriel Wakeman
Colorist: Dave Hussey
AUDIO MIX: LIME Studios
Executive Producer: Susie Boyajan
Mixer: Dave Wagg
MUSIC TRACK: CAYA
Executive Producer: Kiki Einziger
Composer: Ben Einziger