I edited the Coldwell Banker “Guiding You Home” Broadcast and Social Campaigns. These spots took 4 days to shoot, over 10 locations, 50 actors, 2 dogs & 9 hours of dailies.
Coldwell Banker “Guiding You Home” Broadcast Commercial (:60)
Coldwell Banker “Guiding You Home” Broadcast Commercial (:30)
Coldwell Banker “Guiding You Home” Broadcast Commercial (:15)
Coldwell Banker “Guiding You Home: Nurse” Digital Preroll (:06)
Coldwell Banker “Guiding You Home: Pilot” Digital Preroll (:06)
Coldwell Banker “Guiding You Home: Student” Digital Preroll (:06)
With 9 hours of dailies; I had initially presented 9 “unique” rough cuts, each with different storylines and styles, during my first rough cut presentation. The roughs were eventually pared down. Two edits of the :60 were presented for the first client meeting . This is the alt cut that the client chose not to move forward with it. I was proud of all the cuts i presented, but this was my personal favorite.
Coldwell Banker “Guiding You Home” ALT HERO Rough Cut (:60)
David Marine, Chief Marketing Officer of Coldwell Banker
Editor
CLIENT: Coldwell Banker Real Estate
Chief Marketing Officer: David Marine
Vice President of Brand Marketing: Victoria Keichinger
Manager, Product Content: Sharon Lee
AGENCY: Siltanen & Partners
Chief Creative Officer / Copywriter: Rob Siltanen
Executive Creative Director / Art Director: Joe Hemp
Creative Director / Art Director: Scott Bremner
Copywriter: Brian Howell
(Social) Copywriter: Joe Siltanen
(Social) Art Director: Carly Sorenson
Agency Producer: Kenia Calderon
Director of Broadcast Production: Maricela Rogers
Group Account Director: Kelly Saffrey
Account Supervisor: Ashley Munoz
Project Manager: Christina Lee
Director of Digital Strategy: Chelsey Siltanen
Strategic Planning: Erin Burns
Strategic Planning: Ruth Amir
Business Affairs Manager: Miiko Martin
Director of Print: Isabelle Stehley
Graphic Designer: Shirley Widyaningsih
PRODUCTION COMPANY: Idea Factory Films
Director: Tim Kendall
Director of Photography: Sam Chase
Producer: Rick Guardino
Production Supervisor: Matt Willson
EDITORIAL COMPANY / POST: City of Angels
Editor: Donald Andrews
Assistant Editor: Paul O’Mara
Assistant Editor: Robby Salisbury
Online Artist: Matt Perry
VFX Supervisor, Cleanup: Matt Perry
COLOR: CO3 (Company Three)
Senior Production Manager: Ryan Dale
Senior Producer: Gabriel Wakeman
Colorist: Dave Hussey
Color Assist: Diego Orkiz
AUDIO MIX: LIME Studios
Executive Producer: Susie Boyajan
Senior Producer: Kayla Phungglan
Producer: Megan Hernandez
Mixer: Dave Wagg
Assistant Mixer: Matthew Conzelmann
MUSIC TRACK: Simon & Garfunkel “Homeward Bound”
Writer: Paul Simon
Producer: Bob Johnston
Manager: Eddie Simon