Coldwell Banker ran the Move Meter Matchup Campaign on Amazon’s NFL coverage of “Thursday Night Football”
In each game-specific commercial, the campaign drew comparisons between the cities of the competing NFL teams.
The Campaign was ranked #3 for consumer engagement of all the advertisers on Amazon’s “Thursday Night Football” in 2024/2025 per EDO research.
I edited all 6 spots in the Campaign and made all the social resizes.
Coldwell Banker “2024 Move Meter Matchup: San Francisco vs Seattle” :30 Broadcast Commercial & Social Resizes
Coldwell Banker “2024 Move Meter Matchup: Dallas vs New York” :30 Broadcast Commercial & Social Resizes
Coldwell Banker “2024 Move Meter Matchup: Washington DC vs Philadelphia” :30 Broadcast Commercial & Social Resizes
Coldwell Banker “2024 Move Meter Matchup: Miami vs Buffalo” :30 Broadcast Commercial & Social Resizes
Coldwell Banker “2024 Move Meter Matchup: Pittsburgh vs Cleveland” :30 Broadcast Commercial & Social Resizes
Coldwell Banker “2024 Move Meter Matchup: Cincinnati vs Baltimore” :30 Broadcast Commercial & Social Resizes
Editor
CLIENT: Coldwell Banker Real Estate
Vice President of Marketing: Brandon Newman
Director, Brand Marketing: Gustavo Gonzalez
Chief Marketing Officer of Anywhere Brands: David Marine
Director, Marketing Strategy of Anywhere Brands: Michelle Walsh
AGENCY: Siltanen & Partners
Chief Creative Officer: Rob Siltanen
President: Chelsey Siltanen
Executive Creative Director: Mark Abellera
Creative Director / Copywriter: Sam Siltanen
Creative Director / Art Director: Carly Sorensen
Executive Producer: Maricela Rogers
Vice President President / Client Services: Megan Miller
Project Manager: Kyle Gornay
Strategic Planning: Ruth Amir
Business Affairs Manager: Miiko Martin
EDITORIAL COMPANY / POST: City of Angels
Editor: Donald Andrews
Online Artist: Matt Perry
VFX Supervisor, Cleanup: Matt Perry
Motion Artist: Matt Perry
Secondary Colorist: Matt Perry
STOCK FOOTAGE COMPANY: Film Supply
Senior Account Executive: Joel Warner
STOCK FOOTAGE COMPANY: Artlist
STOCK FOOTAGE COMPANY: Getty
STOCK FOOTAGE COMPANY: Stocksy
STOCK FOOTAGE COMPANY: Filmpac
STOCK FOOTAGE COMPANY: Shutterstock
STOCK FOOTAGE COMPANY: Adobe
ADDITIONAL FOOTAGE (Buffalo Aerial): Odyssey Visual Media
ADDITIONAL FOOTAGE (Cubano Sandwich): Food & Wine Magazine
ADDITIONAL FOOTAGE (Tyler Davidson Fountain): ACG Travel Videos
ADDITIONAL FOOTAGE (Philadelphia Picnic): Visit Philadelphia
ADDITIONAL FOOTAGE (Home Lifestyle): Peter Borrud (Director / DP)
ADDITIONAL FOOTAGE (Philly Cheesesteak): Joe Siltanen & Carly Sorenson (Directors)
COLOR: Forager
Producer: Maria Webb
Colorist: Lindsey Mazur
AUDIO MIX: LIME Studios
Executive Producer: Susie Boyajan
Producer: Cassie Underwood
Mixer: Adam Primack
Assistant Mixer: Collin Thomas
Assistant Sound Engineer: Klaudia Bennett
VOICE OVER TALENT: Jay Nelson
MUSIC TRACK: Artlist