As the Creative Director, I worked with ChannelPort Communications to create bimonthly shows for the McDonald’s in-store channel “Lovin’ It” TV.  Together with the Chief Creative Officer & Head of Production I developed, executed, and delivered shows for more than a year as the station was implemented across the country as part of the McCafé Rollout.

McDonalds' McCafe TV Launch Pitch

McMusic Week 1 "Morning Teaser 1"

McMusic Week 1 "Morning Show 1"

McMusic Week 1 "Evening Teaser 7"

McMusic Week 1 "Afternoon Show 5"

Creative Director / Co-Director

CLIENT:  LP33.tv / McDonald's

Chief Creative Officer:  Vlad Lodzinski

Creative Director:  Donald Andrews

Head of Production:  Chachi Ramirez

Producer / Writer:  Chachi Ramirez

Co-Director:  Donald Andrews

Co-Director:  Chachi Ramirez

Production Assistant:  Richard Tucci

LP33 was an innovative, music news, discovery, and promotion platform that operated during 2008-2011. We filmed beautiful live performances and made stunning short films about the best emerging and established artists. We provided extensive video and blog coverage of major festivals such as Lollapalooza and SXSW. Our content was available through our cutting edge online video and social networking platform on smartphones, tablets, web browsers, and internet connected televisions. LP33 shows were also distributed on the McDonald's restaurant in-store TV channel and as part of syndicated music shows. None the of the links featured are live, but we hope you appreciate the team's creative handiwork.