PatPat, a Global children's e-commerce brand, needed a Global TV campaign to launch it’s most innovative product to date: Go-Glow™ by PatPat. Go-Glow combines breakthrough, fabric-illuminating technology, Glotech™, with signature PatPat playful styles to magically light up everyday clothes.
I edited the entire Go-Glow Global TV and Social campaign. The TV campaign consists of 3x main :30 second spots, 5x :15 second spots and 5x :06 second YouTube pre-rolls. I also re-formatted all the spots for social use across Instagram, Facebook, TikTok and Pinterest. We delivered a total of 47 TV and Social spots for North America and a tool kit for distribution across the globe.
PatPat Go-Glow “Light” TV Commercial (:30 and :15 cutdown)
PatPat Go-Glow “Dance" TV Commercial (:30)
PatPat Go-Glow “Lifestyle" TV Commercial (:30 and :15 cutdown)
PatPat Go-Glow “Dance: Boys" TV Commercial (:15)
PatPat Go-Glow “Dance: Girls" TV Commercial (:15)
PatPat Go-Glow "Gifting" TV Commercial (:15)
PatPat Go-Glow "Washable" YouTube Pre-roll (:06)
PatPat Go-Glow "General" YouTube Pre-roll (:06)
PatPat Go-Glow "Light Settings A" YouTube Pre-roll (:06)
PatPat Go-Glow "Light Settings B" YouTube Pre-roll (:06)
PatPat Go-Glow "Gifting" YouTube Pre-roll (:06)
Editor
CLIENT: PatPat
CEO and Founder: Albert Wang
Marketing Director: Rachel Ke
Director of Growth Marketing: Amelia Shi
Senior Marketing Specialist: Curry Deng
Marketing Specialist: Asura Xiang
Senior Product Manager: Simon Yao
Senior Project Manager: Ying Liu
Project Manager: Fan Liu
AGENCY: Siltanen & Partners
Chief Creative Officer: Rob Siltanen
President: Chelsey Siltanen
Creative Director / Art Director: Carly Sorensen
Copywriter: Sam Siltanen
Agency Producer: Darcy Feinstein
Project Manager: Kyle Gornay
Strategic Planning: Ruth Amir
Business Affairs Manager: Miiko Martin
Graphic Designer: Shirley Widyaningsih
PRODUCTION COMPANY: Lightning Bolt Creative
Director: Thomas Simon
Director of Photography: Thomas Simon
Producer: Rick Guardino
Script Supervisor: Sarah Dart
“Dance” Production Designer / Art Director: David Clay Ross
CHOREOGRAPHY: Phil Wright
EDITORIAL COMPANY / POST: City of Angels
Editor: Donald Andrews
Online Artist: Donald Andrews
Online Artist: Matt Perry
VFX Supervisor, Cleanup: Matt Perry
VFX Cleanup: Adrian Martinez
Motion: Matt Perry
COLOR: CO3 (Company Three)
Senior Production Manager: Ryan Dale
Senior Producer: Gabriel Wakeman
Colorist: Dave Hussey
AUDIO MIX: LIME Studios
Executive Producer: Susie Boyajan
Mixer: Ben Tomastik
MUSIC TRACK: CAYA
Executive Producer: Kiki Einziger
Composer: Ben Einziger